Before the internet
Before the internet, consumers engaged with businesses long enough to buy a product or service, and then they would move on with their day. Times have changed, and people now want multiple ways to stay in contact with brands. The best way to build rapport with your audience and increase sales is through content marketing. Blogs are typically the focal point of every content marketing strategy, and it’s not hard to see why. Blogging allows you to write about specific pain points and goals that appeal to your audience. It also allows you to delve into the benefits of using your product and service. The more high-quality content you produce, the better chance you have at generating new leads and sales. Today, we will explore several things you should keep in mind if you want to maintain your blog traffic and maximize conversions. Streamline Navigation I am going to assume you understand your target audience and jump right into improving how people navigate your bl...